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DreamWorks Uses Linux-based HP Technology to Create New Animated Film "Sinbad"
Entertainment Industry's First Movie Created Entirely on Linux Developed on HP Workstations and Industry-Standard Servers
PALO ALTO, CALIF., JULY 1, 2003
HP's (NYSE:HPQ) advanced
Linux-based technology played a critical role in the creation of
"Sinbad: Legend of the Seven Seas," the newest animated movie from
DreamWorks which opens to audiences tomorrow. The first film ever
created entirely on Linux, Sinbad was developed on HP workstations and industry-standard servers.
The project blends traditional and digital animation, leveraging the
artistry of hand-drawn characters with the visual power of
three-dimensional (3D) animation and high-resolution animatics to
create visually complex monsters, multifaceted goddesses, intricate
water environments and special-effect wielding ships. All core
production work was conducted on Linux-based HP
workstations and servers, evidencing a strategic shift and strong
commitment by the entertainment industry to embrace the advanced
capability of open systems and platforms.
More than 250 HP workstations
running Red Hat Linux comprised the core of DreamWorks' graphics
platform. The price and high-performance advantages of Linux-based HP workstations and servers enabled DreamWorks animators to create more movie in less time, saving significant time and money.
"At DreamWorks, we strive to be both creative and technical
innovators in order to tell the best possible story," said Ed Leonard,
head of animation technology, DreamWorks. "HP provides us the tools to push the boundaries of our craft. With HP technology we are creating movies that would have been impossible to make as little as a year ago."
"HP understands that today,
innovative technology and truly cutting-edge digital animation go
hand-in-hand," said Shane Robison, chief strategy and technology
officer, HP. "Our goal in our
alliance with DreamWorks is to continue to deliver more inventive
technology that helps DreamWorks to continue to push the envelope of
possibilities in digital animation - and in the process, to help them
to retain their reputation as one of the premier Hollywood animation
studios."
From Pen to Screen: HP Helps DreamWorks Brings Sinbad to Life
As animated films have become more graphics-intensive, DreamWorks has adopted high-performance, industry-standard HP
workstations running Linux to provide greater flexibility and
scalability required for animation, to move beyond restrictions in the
animation process, and to save on hardware costs. The power and
versatility of HP workstations and
servers running Linux allowed for the creation of more computer
generated animated characters in Sinbad than any other DreamWorks film
to date.
"Creating a movie that is centered on scenes with water is a huge
technical challenge in digital animation, and a challenge met
successfully using HP's Linux-based workstations and servers," said Martin Fink, vice president of Linux, HP
Enterprise Servers and Storage. "Our customers are using the flexibility
of Linux on industry-standard hardware and open systems to save money
and set new standards within their industry."
With HP Linux-based hardware,
DreamWorks also developed Digital Animation Review Tool, an
uncompressed and full resolution color accurate playback solution on
the desktop. This tool replaced an Irix-based solution that was
cost-prohibitive and limited in functionality. This new system is so
cost effective that DreamWorks was able to build more director-review
areas, which assisted in the efficiency of the production of Sinbad.
Due to the joint engineering efforts of HP and DreamWorks, 3D accelerated dual-monitor HP
workstations were deployed to most artists working on Sinbad. Dual
monitor environments increase workflow productivity by allowing artists
to have multiple windows open. Previously, this type of setup would be
too costly and specialized to be widely executed, but using Linux-based HP workstations, DreamWorks was able to realize enough cost savings to implement it.
The collaboration between HP and
DreamWorks on the film "Sinbad: Legend of the Seven Seas" builds on a
technology alliance that began in 2001. The alliance designates HP as DreamWorks' preferred technology provider for core technology purchases. HP
supplies industry-standard workstations, servers, printers, networking
and Linux technologies as DreamWorks continues to develop new animation
projects.
As part of HP's ongoing +hp
brand advertising campaign, this technological achievement in animation
will be highlighted in national print advertising starting July 2. The
ads will appear in USA Today and the New York Times.
About HP
HP delivers vital technology for
business and life. The company's solutions span IT infrastructure,
personal computing and access devices, global services and imaging and
printing for consumers, enterprises and small and medium business. For
the last four quarters, HP revenue totaled $70.4 billion. More information about HP is available at http://www.hp.com.
This news release contains forward-looking statements
that involve risks, uncertainties and assumptions. All statements other
than statements of historical fact are statements that could be deemed
forward-looking statements. Risks, uncertainties and assumptions
include the possibility that the market for the sale of certain
products and services may not develop as expected; that development and
performance of these products and services may not proceed as planned;
and other risks that are described from time to time in HP's Securities and Exchange Commission reports, including but not limited to HP's
quarterly report on Form 10-Q for the quarter ended January 31, 2003,
and subsequently filed reports. If any of these risks or uncertainties
materializes or any of these assumptions proves incorrect, HP's results could differ materially from HP's expectations in these statements. HP assumes no obligation to update these forward-looking statements.
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